March Lunch Meeting:
Malcolm Roughead, OBE

GTG, South Street, Glasgow

Tuesday 24th March | 12pm–2pm

Malcolm Roughead—Chief Executive at VisitScotland

A graduate in Modern Languages from the University of Glasgow in 1981, Malcolm joined VisitScotland as Director of Visitor Engagement in 2001 from Guinness World Records where he was Global Sales and Marketing Director and held a number of senior marketing positions over a 17 year period with Guinness Brewing in Africa, Europe, the Middle East and North America. He began in marketing at Nestle, followed by Beechams.

Malcolm has been responsible for the repositioning of Scotland as a leading tourism destination and was appointed as VisitScotland’s Chief Executive in 2010.

In March 2004 Malcolm was awarded Scottish Marketer of the Year at the Scottish Marketing Awards and, in the January 2006 Honours List, he was awarded an OBE for services to Tourism.

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